New Delhi, 22nd August 2003

TATA TEA has been recently listed among the top 100 brands in India by SUPER BRANDS India, the Indian Division of the globally renowned Super brands ltd.

TATA TEA was selected out of 711 leading Indian brands across 98 categories

Awarded by an independent super brands council comprising eminent professionals in marketing and advertising, Tata Tea will be featured as one of the strongest Indian brands in the Superbrands volume to be printed in Italy.

Superbrands is known internationally as the 'Oscars of Branding'. According to Superbrands,'A Superbrand offers consumers significant emotional and/or physical advantages over its competitors which (consciously or sub-consciously) consumers want, recognize, and are willing to pay a premium for. The process circumvents any ranking by market shares but focuses on the more permanent but harder to achieve criteria of brand image and perception. Hence the selection influencers were the brands' mind dominance, goodwill, consumer loyalty, trust and emotional bonding.'

This is the first time that the super brand concept has been brought to India for endorsing leading consumer brands

Quote from Vivek Mathur, VP Marketing Tata Tea Ltd. "The Superbrands status vindicates our strategy of providing best end cup experience to the customer and investing behind brand building. I am confident that Tata Tea will further strengthen its N0.1 position in times to come."

Quote from Anmol Dhar, CEO Superbrands India, "In a fiercely competitive and diverse market of Tea, it is an achievement to make one's brand stand out. Tata Tea seems to have captured the essence of the Huge Indian Tea market and Superbrands recognizes it."