The brand Gemini, is a dust tea, sold in the states of Andhra Pradesh, Madhya Pradesh, Chattisgarh, Tamil Nadu and Karnartaka. However the focus of this brand is to be a strong regional player in the state of Andhra Pradesh.

This brand has a high component of Assam tea, which lends to its unique strength, taste and color. Gemini is the market leader in its price segment and has been re-staged twice since 1996. The brand has been successfully positioned as "a strong tea for strong family relations".

The brand caters to a wide spectrum of consumers in the Socio Economic Category of ABCDE, primarily women in the age group of 25+. The brand in its major relaunch effort in 1996 changed the packaging format to carton packs for the 500g and 250g pack offerings. In 1997 the brand also introduced small pack sizes.

The pack design and packaging underwent a radical change to a more contemporary design yet maintaining the brands visual elements that, the brand's consumers, relate to in a very strong manner.

The brand caters to a wide spectrum of discerning consumers and presently the brand has started to go away from soft packs using Aluminum foil to a variety of laminates.

The 1 Kg pack today is packed in Standee packs with a zipper lock so as to ensure protection of the tea from external odors and moisture, yet allowing the user to use the contents as and when required.

The soft packs are now packed in international standard laminates and are available in the 100g pack size and sales contribute significantly to Gemini's kitty.