Tata Tea, is now offering consumers great value with the launch of Tata Tea Temptation – a premium, orthodox leaf tea. Temptation will offer tea connoisseurs a ‘Rare Flavour of Assam Leaf’ that delivers a unique taste and aroma.

Tata Tea Temptation is the first among many new products to come from Tata Tea Limited and can be attributed to the company’s sharply focussed philosophy - "the customer is sovereign". The company’s philosophy is best summed up by Mr. P. Siganporia, Dy. M. D. Tata Tea Ltd., “The customer defines what they want, we refine it.” Keeping in line with this commitment towards consumers, Tata Tea has always strived to give its consumers the tea they desire.

Further, in keeping with this philosophy, the Company also studies in-depth the preferences of people in different regions and introduces new blends to satisfy varied regional tastes. Fo example, Tata Tea Premium, which introduced polypacks into the tea industry and promised the benefits of Asli Taazgi (using it ‘plucked, packed and sealed in the garden’ story); today holds the distinction of being the largest selling packet tea in India. It also is the largest brand from the stable of Tata Tea Ltd.

Tata Tea Temptation is a superior blend of finest orthodox teas from select gardens in Assam. This process retains the leaves’ unique balance of taste and aroma. The company is convinced that Tata Tea Temptation will fulfil the discernig consumer’s search for a tea that offers this perfect balance in their choice of brand.

The universe for this new variant is consumers with refined tastes.