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Tata Coffee Limited

Tata Coffee Limited (TCL) is the largest Coffee Plantation Company in Asia with estates located in Coorg, Hassan & Chickmagalur districts of Karnataka. The Company also grows Pepper and Cardamom in its Coffee Estates. The Company's Timber resources include Rosewood, Silver Oak and other miscellaneous trees.

During the financial year 2000/2001 TCL acquired a contiguous Coffee Estate in Coorg district of 534 Hectares namely "Coovercoolly estate". With this, the current area under Coffee is around 8000 Hectares producing over 9000 Metric Tonnes of Coffee annually. Both the Robusta and Arabica varieties of Coffee are grown in the estates.

The Company has a modern state of the art Curing Works at Kudige near Kushalnagar in the state of Karnataka with a curing capacity of 22000 Metric Tonnes per annum. This unit has been awarded the prestigious certificate of Approval for Quality Standards ISO9002 and is the first Curing Industry in Asia to receive this certification.

As a part of its plan to optimize the utilization of Company's captive Timber resources (which is sustainably harvested every year as a part of the Estate Cultural practice and maintaining the ecological balance) the Company has entered into Timber Value Addition Industry for manufacturing Plywood and Block Boards with the brand name "TATA CONSWOOD".

Effective 1st April'1998 a Company having a capacity to produce 2000 Metric Tonnes of Instant Coffee (erstwhile Asian Coffee Limited) and three Plantation Companies (including erstwhile Coffee Lands Ltd.,) were amalgamated into the Company.

The Company's production capacity of 2000 Metric Tonnes per annum of Instant Coffee was augmented to the extent of 2500 Metric Tonnes through Contract Manufacturing Operations. Tata Coffee Ltd., commissioned an agglomeration unit at the Instant Coffee factory thereby creating facilities for a diverse range of product offerings in the Instant Coffee business. Export of Instant Coffee grew significantly.

TCL also has five major Value Added Coffee brands "Coorg 100% Pure Coffee" and "Coorg Double Roast" (Coffee Chicory mix) in R & G segment and "Tata Cafe" for the North and "Tata Kapi" in the Southern Coffee segment Land Mr. Bean. Company also markets branded Tea as "Coorg Tea". Effective 1st April '01 the entire Marketing operations related to R & G brands have been transferred to its parent Company Tata Tea Ltd.

TCL has firmed up a number of initiatives to enable it to steadily move up the Coffee Value chain thereby improving its margins.TCL is currently the exclusive supplier of Coffee Blends to Barista for its entire range of offerings. This alliance would give TCL access to the Value Added Market through Barista's expanding consumer base while Barista would get an access to TCL's Technical and Blend experience on speciality coffee.

TCL has initiated setting up of a Joint Venture Company with its Russian partners for marketing its Instant Coffee in Russia.

TCL is the first plantation company selected by STAR BUCKS as suppliers in India.

 

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