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Tata
Coffee Limited 
Tata
Coffee Limited (TCL) is the largest Coffee Plantation Company in Asia with estates
located in Coorg, Hassan & Chickmagalur districts of Karnataka. The Company
also grows Pepper and Cardamom in its Coffee Estates. The Company's Timber resources
include Rosewood, Silver Oak and other miscellaneous trees. During
the financial year 2000/2001 TCL acquired a contiguous Coffee Estate in Coorg
district of 534 Hectares namely "Coovercoolly estate". With this, the
current area under Coffee is around 8000 Hectares producing over 9000 Metric Tonnes
of Coffee annually. Both the Robusta and Arabica varieties of Coffee are grown
in the estates. The
Company has a modern state of the art Curing Works at Kudige near Kushalnagar
in the state of Karnataka with a curing capacity of 22000 Metric Tonnes per annum.
This unit has been awarded the prestigious certificate of Approval for Quality
Standards ISO9002 and is the first Curing Industry in Asia to receive this certification.
As
a part of its plan to optimize the utilization of Company's captive Timber resources
(which is sustainably harvested every year as a part of the Estate Cultural practice
and maintaining the ecological balance) the Company has entered into Timber Value
Addition Industry for manufacturing Plywood and Block Boards with the brand name
"TATA CONSWOOD". Effective
1st April'1998 a Company having a capacity to produce 2000 Metric Tonnes of Instant
Coffee (erstwhile Asian Coffee Limited)
and three Plantation Companies (including erstwhile Coffee Lands Ltd.,) were amalgamated
into the Company.
The
Company's production capacity of 2000 Metric Tonnes per annum
of Instant Coffee was augmented to the extent of 2500 Metric
Tonnes through Contract Manufacturing Operations. Tata Coffee
Ltd., commissioned an agglomeration unit at the Instant Coffee
factory thereby creating facilities for a diverse range of
product offerings in the Instant Coffee business. Export of
Instant Coffee grew significantly.
TCL
also has five major Value Added Coffee brands "Coorg
100% Pure Coffee" and "Coorg Double Roast"
(Coffee Chicory mix) in R & G segment and "Tata Cafe"
for the North and "Tata Kapi" in the Southern Coffee
segment Land Mr. Bean. Company also markets branded Tea as
"Coorg Tea". Effective 1st April '01 the entire
Marketing operations related to R & G brands have been
transferred to its parent Company Tata Tea Ltd.
TCL
has firmed up a number of initiatives to enable it to steadily
move up the Coffee Value chain thereby improving its margins.TCL
is currently the exclusive supplier of Coffee Blends to Barista
for its entire range of offerings. This alliance would give
TCL access to the Value Added Market through Barista's expanding
consumer base while Barista would get an access to TCL's Technical
and Blend experience on speciality coffee.
TCL has initiated setting up of a Joint Venture Company with
its Russian partners for marketing its Instant Coffee in Russia.
TCL is the first plantation company selected
by STAR BUCKS as suppliers in India.
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