Products of Tata Coffee

Tata Coffee Ltd. Asia's largest Coffee producing company started its Marketing division in the year 1993. Today we are present in all segments of the Coffee product matrix i.e., Pure Filter coffee, Mixed filter Coffee, Pure Instant Coffee, and Mixed Instant Coffee catering to the needs of all coffee consumers.

Our product offerings have been carefully designed to meet discerning demands of all Coffee consumers. Right from the Bush to the end cup, we ensure highest quality standards through best production practices, ISO certified curing works and state-of-the-art manufacturing facilities. Our vision is to ensure that every second cup of Coffee consumed in the Indian households comes from our stable of brands.

Coorg Coffee Works

These are a chain of outlets in Chennai and Bangalore run on franchisee model retailing fresh Roast and Ground Coffee. Roasted Coffee beans of different varieties are displayed and consumers are given a choice to make their own blends. The idea is to offer freshest coffee with minimum loss of flavour and aroma to the discerning coffee consumer.

Tata's Coorg 100% Pure Filter Coffee

Coorg Pure is the connoisseurs' choice. It is becoming as much a part of the purist's morning as the sound of temple bells, suprabatham and the morning newspaper. A rich shot of the traditional hand-grinder, lit by shafts of morning light is a key image - that triggers off memories of a time when coffee was ground at home. It is the only brand of pure coffee available in triple laminate polypack (seals in aroma and freshness) in the market.

Tata's Coorg Double Roast

Tata's Coorg Double Roast has become India's 2nd largest filter coffee-chicory brand. The brand has captured the hopes and aspirations of the archetypal daughter-in-law. Confident, seeking to express herself and gain respect. For eg: in the ad-film the daughter-in-law gains the approval of her husband and her mother-in-law too, who both exclaim "Fantastic Malathi". A host of new packs like internationally accepted valve packs and the 'Chinna Thambi' (kid brother in Tamil) Rs. 1.50 pack have opened up new markets for the brand.

Tata Cafe

Tata Cafe, a 100% Pure Instant Coffee, was launched in 1996, offer a "Bush to Cup" experience in a cup of pure Instant coffee for a very competitive price. The product was endorsed by Popular film artistes like Sridevi and Renuka Sahane and ace cricketer Saurav Ganguly. Lot of innovative marketing activities have given this brand larger than life image.

Tata Kaapi

Tata Kaapi, an Instant Coffee - Chicory mixture is the third player in the Instant coffee-chicory segment. This brand attempts to strike a balance between Tradition and Modernity. A blend of tradition and lifestyle imagery has been used to project this brand. Innovative marketing has been the hallmark of this brand, with everything larger than life and beyond ordinary. This brand has triumphantly entered the Guiness Book of World Records with the world's largest Coffee mug. Consumers are positively responding and it is heartening to note the acceptance gained in the most discerning coffee state of them all - Tamil Nadu.

Tata Cafe Jiffy Vending

Tata Cafe Jiffy Vending machines started operations in the year 1996 and has grown at a frantic pace. In the last year they have grown extraordinarily well-spreading across 12 states in 40 Cities and Towns and this number is going to accelerate. These machines cater to out of home consumption of Coffee in a fast, convenient and hygenic mode. Our vision for this promising business is "To place a cup of value added Coffee at arms length in the market place, within offices and in the outdoor markets".

Institutional Business

Our institutional business offers beverages solutions to large establishments and has been a very successful venture since its inception. We supply Filter Coffee, Instant Coffee, Tea and Pepper to large establishments as per their customized requirements. Satisfied customers include Indian Airline, Alliance Air, Taj Group of Hotels, Barista, Star Bucks and a host of public sector undertakings.